Telecommunication companies can benefit greatly from understanding the usage patterns of mobile users. Possessing the knowledge of customer behavior unlocks a multitude of targeted advertising solutions.

Advertising solutions leverage collected information by comparing the behavior of the customer with basic customer information already held. However, collecting data from millions of devices spread over a large area is a challenge for any organization.

Using Event Zero's unique collection technology, organizations can gather information from millions of mobile devices and transform them into micro-events and store them in a central repository.

Collected information can be sorted, filtered, and analyzed in Event Perspective. Event Perspective can identify events of interest and produce specific reports and live dashboards.